How I can help
You need the ability to share clear, simple language and a spot-on brand voice consistently across your platforms and tools. Here’s where Scribbling Madly does that best.
Brand Messaging & Voice Development
Strong brands need a consistent voice, a message architecture, and clear positioning. This service helps you build that foundation.
Here’s what that process includes:
Messaging strategy & positioning: We identify what makes your brand unique — what drives you, what you stand for, and who you speak to. This gives your brand a voice and a point of view.
Voice & tone guidelines: So every piece of content — emails, pages, blogs, offers — sounds like “you.” Consistent, authentic, and resonant.
Conversion-focused storytelling: Using the same persuasive principles I apply in copywriting (clarity, authority, personality), we shape your brand story to drive engagement and action.
Website & Landing Page Copywriting
First impressions matter. Your website or landing page is often the very first place a potential customer meets your brand — and it needs to make them stay.
With Scribbling Madly, you get copy that:
Clearly communicates who you are, what you do, and why it matters (Clarity).
Builds trust by demonstrating authority, expertise, and empathy.
Speaks with personality so your site feels human, not corporate or generic.
Email Marketing & Automation Copy
Reaching out to warm leads. Nurturing longtime subscribers. Launching a new offer.
Email remains one of the strongest direct-response channels.
At Scribbling Madly, I craft email sequences that:
Reflect your voice and brand personality (not just salesy “blasts”).
Nurture relationships — warm up leads with stories, value, helpful content.
Drive readers to act — whether that’s booking a call, downloading a lead magnet, or making a purchase.
Add-On Services
Email & Website Copy Audits
Sometimes you don’t need a full rewrite — just a sharp, honest, expert review.
You walk away with clear next steps, fresh ideas, and a plan to boost performance right away.
Conversion Strategy & Messaging Consulting
Need help with the big picture? I offer short-term consulting to map your customer journey, fix weak points, shape clearer offers, and tighten your messaging so every touchpoint feels intentional and effective.
Lead Magnets & Content Upgrades
Grow your list with value your audience actually wants. I create guides, checklists, scripts, and other quick-win resources that hook attention, solve a problem, and get people excited to hear from you again.
How Working with Scribbling Madly Works
1. We connect — we schedule a call to clarify your goals, your audience, and what you want your copy and messaging to accomplish.
2. I write — using the principles of the CAP Writing Method: Clarity, Authority, Personality.
3. You launch — with confidence that your messaging is clear, compelling, and aligned with your brand identity.
And then you get to watch as your words begin to do more than just sit on a page — they connect, persuade, and convert.
“[Greg] is very responsive to feedback, asking clarifying questions to make sure he understands and can come back with an even better product.”
— Kristen Ryba - Brand Strategist, Quantum Workplace
“Centivo became nimbler at posting quality content with Greg’s help, especially blog posts and bylined articles.”
— Bruce Lee - Public Relations Lead, Centivo
