What I can write for you
You need words that work.
That’s kinda my thing.
Long-form brand storytelling
Founder profiles. Customer stories. Feature-style case studies. I write 1,500- to 5,000-word pieces that turn your best proof points into stories people actually finish.
Executive thought leadership
Bylines. LinkedIn posts. Keynote talking points. I write in your executive's voice, so the ideas are theirs and they sound like them.
Brand voice & messaging
Before I write a word, I map your voice, your audience, and your positioning. Everything after that stays consistent, whoever's writing it.
Conversion copywriting
Websites, email sequences, landing pages. Built with The CAP Method, so every page earns trust before it asks for a click.
Editorial leadership & voice coaching
Need your team writing in one voice? I'll build the style guide and coach the writers who use it.
Every project starts with the same question: what does your reader need to believe before they act? Everything else follows from there.
Website & landing page copywriting
First impressions matter. Your website or landing page is often the very first place a potential customer meets your brand — and it needs to make them stay.
With Scribbling Madly, you get copy that:
Communicates clearly who you are, what you do, and why it matters (Clarity).
Builds trust by demonstrating authority, expertise, and empathy.
Speaks with personality so your site feels human, not corporate or generic.
Email marketing and automation
Reaching out to warm leads. Nurturing longtime subscribers. Launching a new offer.
Email remains one of the strongest direct-response channels.
With Scribbling Madly, your email sequences that:
Reflect your voice and brand personality (not just salesy “blasts”).
Nurture relationships — warm up leads with stories, value, helpful content.
Drive readers to act — whether that’s booking a call, downloading a lead magnet, or making a purchase.
Add-on services
Email & website copy audits
Sometimes you don’t need a full rewrite — just a sharp, honest, expert review.
You walk away with clear next steps, fresh ideas, and a plan to boost performance right away.
Conversion strategy & messaging consulting
Need help with the big picture? I offer short-term consulting to map your customer journey, fix weak points, shape clearer offers, and tighten your messaging so every touchpoint feels intentional and effective.
Lead magnets & content upgrades
Grow your list with value your audience actually wants. I create guides, checklists, scripts, and other quick-win resources that hook attention, solve a problem, and get people excited to hear from you again.
How working with Scribbling Madly works
1. We connect — we schedule a call to clarify your goals, your audience, and what you want your copy and messaging to accomplish.
2. I write — using the principles of the CAP Writing Method: Clarity, Authority, Personality.
3. You launch — with confidence that your messaging is clear, compelling, and aligned with your brand identity.
And then you get to watch as your words begin to do more than just sit on a page — they connect, persuade, and convert.
“[Greg] is very responsive to feedback, asking clarifying questions to make sure he understands and can come back with an even better product.”
— Kristen Ryba - Brand Strategist, Quantum Workplace
“Centivo became nimbler at posting quality content with Greg’s help, especially blog posts and bylined articles.”
— Bruce Lee - Public Relations Lead, Centivo
