About
More than 25 years of finding the stories worth telling
I'm Greg Reid. I've spent my career doing one thing: turning what people know into stories that move other people to act.
The newsroom years
For 13 years, I worked as a copy editor and feature writer at the Portland Press Herald and Maine Sunday Telegram. I chased deadlines. I asked sources one more question than they wanted. I learned to cut a sentence until only the truth was left.
That training never left me. It's why my copy holds up under scrutiny.
The Scribbling Madly years
In 2011, I started ScribblingMadly.com. Since then, I've written for Bauer Hockey, Centivo, Quantum Workplace, Providence College, Bridgewater State University, CIEE, and 50+ other clients across sports, healthcare, higher ed, and workplace tech.
I hold an MFA in Fiction Writing from George Mason University and a BA in English from the University of Maine. Both taught me the same lesson from different angles: Structure is what makes emotion land.
The CAP Method
Clarity. Say it so plainly that no one has to read it twice.
Authority. Prove it with specifics, not adjectives.
Personality. Sound human. Sound like you.
Where AI fits
AI helps me move faster. It never writes your voice. That part stays mine, and yours.
“Greg unified the style and tone of our materials across the organization with solid, well-written content.”
— Ruth Berkowitz - Senior VP of Marketing, Centivo
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