Portfolio

Words that work


Here’s a look at what I write and why it works. Every project below helps people understand your message, feel something real, and know what to do next.

I build clear, friendly copy that puts your reader first and gets them to take action—without the hype or heavy jargon.

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Storytelling email campaigns

Effective email sequences feel personal and easy to read, while still driving real results. These include welcome flows, sales series, and longer nurture campaigns.

What you’ll see in these samples:

  • Simple, clear storytelling

  • Strong hooks and clean structure

  • Messaging that feels human, not pushy

    Assorted samples

Ask for more details examples.

Group of children and adults wearing helmets at an outdoor camp, smiling and posing for a photo.
A smiling woman with short curly hair wearing a bright green blazer, standing in front of a glass door.

Longform & technical storytelling


Deeper stories keep readers engaged from start to finish. This includes long articles, profiles, sponsor pieces, and content that breaks down complex ideas in a friendly way.

The goal: Make people care, make the information easy to understand, and keep them reading.

Longform samples:

Technical / consumer storytelling:

Let’s build something that moves people

If you need copy that’s clear, warm, and built around your customer’s real needs, I’m here to help. Whether it’s a full website, an email series, or a set of scripts that feel natural on camera, I’ve got you covered.

Close-up of a person typing on a laptop keyboard with a second monitor in the background.

Landing pages & websites

You need landing pages and full websites that guide readers through a simple, clear story. Every page helps people understand what you offer, why it matters, and how to take the next step.

Landing pages:

Websites:

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Social media content

Short-form scripts and ideas are built for quick attention and fast connection. These pieces are light, direct, and easy to watch, while still carrying a clear takeaway.

You could also use social media calendars across platforms, helping your brand show up with consistency and rhythm.

Watch sample reels:

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An illustration of a megaphone inside a white envelope on a yellow background.
Orange square with white border and text that says "Longform Storytelling" in bold white letters. Smaller white text at the bottom says "ScribblingMadly Portfolio."
Webpage header of Bauer hockey website featuring a menu with options for hockey, apparel, holiday, sale, custom. Below, the page titled 'Hockey Tips & Articles' displays two images side by side: the left shows a person putting on ice skates on an outdoor ice rink, and the right shows a person skating on ice, angled with their blades and legs splashing snow. Below the images, the left article is titled 'Everything You Need for a Day of Pond Skating,' and the right article is titled 'Your Complete Guide to Hockey Skate Profiling for a Performance Edge.'
Open yellow envelope with a white card showing a red and black megaphone.
Snow-covered mountain with a pinkish peak at sunrise or sunset, with the sky clear and blue.

Ways to punch up your marketing

It’s time to talk about your project.

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